The Bachelor of Business Administration (BBA) course is a full-time, Four-year, undergraduate course aimed at preparing young graduates to take up challenging careers in business and industry.

The initial phase of the BBA program is dedicated to building a strong foundation across the various management domains. During the latter part of the program, you can choose specializations that help you to build the expertise required for the contemporary business world. The distinctive feature of KLE Tech-BBA is the integration of classroom learning with practical applications using innovative pedagogical practices.

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The program is offered through Semester System which helps the students focus on fewer courses at a time so that they get in-depth exposure. With the continuous assessment, the load on final examination is reduced and learning becomes more enjoyable and effective. There is a special emphasis on developing professional and personal skills like communication, teamwork, problem-solving, positive attitude and lifelong learning.

 

Course Curriculum
Semester I
Introduction to Indian Business Environment
Principles of Management
Management Accounting
Entrepreneurship Development
English - I
Introduction to Ms Office
Balake Kannada -I
Adalitha Kannada – I
Semester II
Business Statistics
Business Mathematics
Business Economics
Environmental Studies
English – II
Business English
Self Development
Entrepreneurship Project
Semester III
Financial Management
Human Resource Management
Marketing Management
Research Methodology
Tally and Advanced excel
Small Business Management
Web Design
Semester IV
Operations Management
Organizational Behavior
Business Taxation
Project Management
Indian Constitution
Digital Marketing
Sports & Yoga
Industry Internship
Semester V
Quality Management
Legal Environment and IPR
Technology for Business
DSE – I (Marketing, HR, Finance & Operations)
Vocational - I Hospitality Management
Cyber Security
Ethics & Self Awareness (Noncredit course)
Semester VI
Family Business
Data Management for Business Analytics
Global Business Environment
DSE - II (Marketing, HR, Finance & Operations)
Vocational - II
Event Management
Professional Communication
Semester VII
Decision Science – I
Consumer Behavior
DSE - III (Marketing, HR, Finance & Operations)
Advanced Research Methodology
Artificial Intelligence
Research Experience
Phase – I
Vocational - III
Health care Management
Semester VIII
Decision Science – II
DSE - IV (Marketing, HR, Finance & Operations)
Research Experience Phase – II
Vocational - IV Rural Management
Project work
Programme Educational Objectives (PEOs)

The graduates will have benefited themselves, industry and society by accomplishing desired goals.

The graduates will have used their knowledge and skills of management for developing sustainable solution to organizational and societal issues.

The graduates will have a continual lifelong learning.

The graduates will have demonstrated positive attitude.

The graduates will be humane while dealing with others Content.

 
Programme Outcomes (POs)
  • An ability to apply knowledge of management (Apply knowledge of management theories and practices to solve business problems).
  • An ability to evaluate business scenarios (political/ economical/ social/ technological/ legal/ cultural/ environmental) from an organizational sustainability perspective and entrepreneurial avenues in social context (Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business).
  • An ability to analyse, synthesize and solve organizational and societal issues (Foster Analytical and critical thinking abilities for data-based decision making).
  • An ability to critically analyse system for decision making and orient towards research.
  • An ability to exhibit leadership, diverse roles in teams and communication effectively (Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment).
  • An ability to use Information Technology as an integral tool.
  • An ability to practice ethics and values and be humane (Ability to develop Value based Leadership ability).
  • An ability to engage in lifelong learning Content.
Program Unique Features
  • Specialization Courses are designed based on the roles that Industry demands.
  • Courses on decision science which is emerging as a powerful tool in management.
  • Electives in Human Resources, Marketing, and Finance.
  • Emphasis on Technology in Business, Entrepreneurship, Family Business and Industry.
  • Two intensive internship experiences to align students with Industry.
  • One Entrepreneurship Project.
The BBA Program Aims At
  • Enabling students to acquire contemporary management ideas and concepts
  • Developing the ability of students to apply such concepts to practical situations
  • Providing a comprehensive learning experience, designed to educate the students about global business practices
  • Facilitating learning through complementary networks of students, faculty and industry professionals
Key Features
  • Quality Education
  • State-of-the-art infrastructure
  • Scholarships available to meritorious students
  • Additional courses offered to enhance managerial skills
  • Mentoring system
  • Industry visits
  • Internship
  • Industry centered assignments.Involvement of students in research work
  • Extracurricular activities - sports and cultural
  • Assistance to avail bank loan
  • Eligibility Criteria

    Pre-University/Higher Secondary/10+2 Examinations or equivalent from any recognized Board or Council in any discipline

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  • Selection Process

    Admission to the Bachelor of Business Administration (BBA) course at the KLE Technological University is strictly based on merit.

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